We get to know your company's profile, competitors and industry to see where your message can be improved. This may include designing a new website, writing/rewriting content, and/or strengthening your branding. Or it may mean developing a full marketing strategy which we do in the 6 steps described below.
OUR MARKETING STRATEGY IN 6 STEPS
Step 1: Get your marketing content and message right
To increase engagement, good content really matters. We can write/rewrite your marketing content to capture the core of your business. Our greatest strength is producing content to delight audiences and convert prospects into clients.
Step 2: Create a consistent and memorable brand
A strong brand will make your company stand out from its competition. We will help you choose the right image and style for your brand in terms of logo, colours, fonts, images, photography style, and other visual elements that match your brand strategy.
Step 3: Design a website that brings more visitors
We will design a beautiful, professional, website which will generate revenue for your business. After years of working with service organisations and small businesses, we have the experience to connect to your audience through your website.
Step 4: Craft an effective social media strategy
As social platforms (Facebook, Twitter, Instagram, etc) have grown in popularity, so too has the importance of building an effective social media strategy. We will help you create a social media marketing plan to reach your target audience.
Step 5: Perform Search Engine Optimisation (SEO)
While creating great content for your website and social media campaigns, we ensure that it is structured using solid SEO principles. This is so that potential clients are able to search and find your website and social media channels easily.
Step 6: Analyse and report on marketing campaign success
We can track your marketing campaigns to see if they are reaching the right at the right time.