MY OVERVIEW
SEO the art of digital warfare

People over complicate SEO and local seo especially when is comes to seo cape town (Search Engine Optimization. They take all the information they can find and implement it all at once in the hope that they will rank on that illusive first page of Google. It's time to simplify the process. We all know (and understand by now) that you need a plan to succeed in anything you take on. Well, SEO is no different - just make sure that you have a solid plan and a strong foundation right from the start or everything will collapse somewhere down the line. My digital warfare strategy is simple, and yours should be too.

Before you go into war, you need to have your weapon (your website) ready for action. You need to ensure that it is search engine friendly in order to convert as many visitors as possible - otherwise all your efforts and ad spend will be a waste of time and money. That's why we start the entire process with a proper website audit - and not just an on-page audit either. If what you've got going on your website is already weighing you down, it's not going to help to continue building on that foundation - you will never be on the first page of Google.

After a proper audit we will know exactly what needs to change or be removed. This can take less than a day if there aren't any major issues. But it is absolutely critical.

Keywords are not merely the buzz words in your industry; there are many research tools that tells you exactly which one will be profitable to target. But these tools can only give you a broad overview of the keywords worth targeting. Keyword research goes MUCH deeper - you also need to research and analyse the competition. How else are you going to beat them?