Elma Natural Skincare was originally founded in 2006 as a small family business with no clear vision or mission statement. With the only vision being to help as many people as possible alleviate their skin ailments. The company had very limited resources and mostly made use of word of mouth advertising in and around Bloemfontein in order to drive sales. This crude business approach however, managed to land the companies' stretch mark cream in the hands of the MD of a reputable slimming supplement manufacturer, who promptly negotiated to start buying the product in bulk and start supplying under their own brand name, subsequently our products have been used by thousands upon thousands of South Africans with great success.

The next generation took over the family business in 2016 with nearly 20 years of combined experience in Retail Banking, Insurance, Pharmaceutical Sales, FMCG, as well as well as the Health, Wellness and Supplements industry. A tough very tough business decision was made to stop offering any of our products to other business entities in bulk, and to instead focus on building the Elma Natural Skincare brand within South Africa to eventually become a well known household name. With a R&D team constantly researching the latest environmentally sound innovations we are more than confident that we can challenge the status quo by adding more natural products to our basket that are effective yet make use of mostly natural products to make sure that our products are safe as well as sustainable to the environment. By making use of our products, you will not only be using much safer more natural products, but you will also be supporting charities like Earth Life, Environmental Monitoring Group, and Wessa. Together we can build a more sustainable future.