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Introduction of Brandfundi
This agency was founded on a PR and marketing career that began in 1999, when robust, traditional and fundamental PR principles were inculcated. Michelle has worked in-house and in a consultancy environment, and in some instances, established PR departments from scratch.
She has undertaken multiple B2B and B2C briefs across various industries and categories. Career experience spans across sectors including FMCG, Fashion, Health & Beauty, Media & Marketing, Manufacturing, Retail, ICT, Banking, Corporate Social Investment, Sport Sponsorship and Fintech (Cryptocurrency/ICOs).
Through constant training and exposure to the latest industry and communication trends, Brandfundi is able to keep up with modern day strategies, tactics and tools. When necessary, Brandfundi collaborates with a network of preferred partners/suppliers to scale up or offer specialised expertise, specifically in digital marketing.
Clients who partner with Brandfundi can be assured that all activities will be aligned to the overall communication and business objectives. And ongoing strategic counsel will be provided to advise client on how to approach situations that will best serve the brand and its key stakeholders.
Brandfundi believes that working with clients who are able to commit time to build and nurture a partnership, will achieve the best results. This includes collaboration, trust, respect and accessibility.
The agency observes the Barcelona Principles 2.0 with regards to PR measurement.
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