Well, you see while there are companies out there advertising on traditional media platforms, we can use analytical data to understand where today's traffic can be found. According to Adelet Snyman of Web Africa, there are in excess of 13 million Facebook users in South Africa alone, and this number is growing every single day. This means that your potential viewership for any advertisement you make on that social media platform has the opportunity to make 13 million impressions!

Now obviously, you wouldn't want to waste money on people who would never buy your product, and this is where Facebook's analytics come into play. Let's say you are a motor vehicle sales company that is selling a family vehicle. You wouldn't want your advert to show up on teenagers Facebook, you would want them to show up on mums and dads Facebook pages, who have two or more kids and require a vehicle large enough for that kind of family. Well, the great news is that Facebook will let you do this with everything you put out there. No more shooting adverts into the dark abyss of traditional media. Facebook and social media will let you be specific like it's nobody's business!
What does this mean?

This means that unlike traditional media, social media marketing agencies such as Dutch Ink in Durban are able to target your key audiences without breaking the bank on the waste of space and resources, that is traditional media. We've actually heard stories of companies advertising for thousands of Rands in local Newspapers, and their adverts were seen by no one and generated little to no income.

Social media strays from this result because it's cost per impression compared to the readership of local newspapers is exponentially cheaper, which means your reach is greater and your advert will go further. Impact MORE of your target audience, NO MORE paying exorbitant advertising fees to newspapers who barely get you a phone call, and just simply enjoy social media successes!